Privacy Policy

We at The Morphine Loft / Inveniem know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about how we collect, store, use and disclose information about you when you interact or use our websites (collectively the “Websites”) or any related events, trade shows, sales or marketing, and/or if you use any of our products, services or applications (collectively the “Services”) in any manner.



Welcome to The Morphine Loft (“The Morphine Loft”, “us” or “we”) powered by the Definitive Authentic (“Platform”) and administered by Inveniem, LLC dba Definitive Authentic (“Inveniem”) in conjunction with Morphineband.COM it’s associated terms, conditions privacy policy and DMCA This Privacy Policy shall govern your use of the Platform or Service(s) without respect to whether you have a registered account or are simply browsing the offerings via a browser. This Privacy Policy covers the personal and other information that we may collect when you use the Platform or Service and which you choose to share with us (and, as applicable, our partners) so we can provide you with the best possible experience. If you do not agree with this Privacy Policy then you are not eligible access the Platform or use any Service(s). If you do not meet the eligibility requirements (including age requirements) as set forth in the Terms and Conditions of Use (“Terms”) - which can be found at please do not access the Platform or use the Services in any way. By using the Platform or any Service(s), you are agreeing to the collection, use and storage of certain information collected by us as further described hereinafter. If you access the Platform (or any features or Services offered through the Platform) via social media or other websites of any kind then you may be required to accept and comply with additional privacy policies.

When you use the Services: We receive and store information you provide directly to us. For example, when setting up new users, we collect Personal Information, such as name and e-mail address, to provide them with Services. The types of information we may collect directly from our customers include: name, username, email address, postal address, phone number, transactional information (including Services purchased), as well as any other contact or other information they choose to provide us or upload to our systems in connection with the Services.

When you use the Websites: When you visit the Websites, we collect certain information related to your device, such as your device’s IP address, referring website, what pages your device visited, and the time that your device visited our Website.

When you use the Services: Usage information: we keep track of user activity in relation to the types of Services our customers and their users use and performance metrics related to their use of the Services.  

Log information: we log information about our customers and their users when you use one of the Services including Internet Protocol (“IP”) address. 

Information collected by cookies and other similar technologies: we use various technologies to collect information which may include saving cookies to users’ computers.

We will use the information we collect via our Websites:

  • To administer our Website and for internal operations, including troubleshooting, data analysis, testing, statistical and survey purposes;
  • To improve our Website to ensure that content is presented in the most effective manner for you and for your computer;
  • To analyze customers’ use of the Websites for trend monitoring, marketing and advertising purposes;
  • For purposes made clear to you at the time you submit your information – for example, to provide you with information you have requested about our Services
  • As part of our efforts to keep our Website safe and secure.

We may use the information we collect from our customers and their users in connection with the Services we provide for a range of reasons, including to:

  • Set up a user/membership account;
  • Provide, operate and maintain the Services;
  • Process and complete transactions, and send related information, including transaction confirmations and invoices;
  • Manage use of the Services, respond to inquiries and comments and provide customer service and support;
  • Send customers technical alerts, updates, security notifications, and administrative communications;
  • Investigate and prevent fraudulent activities, unauthorized access to the Services, and other illegal activities; and

For any other purposes about which we notify customers and users.

We may also use the information you send to us via the Websites and/or Services, to communicate with you via email and, possibly, other means, regarding products, services, offers, promotions and events we think may be of interest to you or to send you our newsletter, if this is in accordance with your marketing preferences.  However, you will always be able to opt-out of such communications at any time (see the “Your Choices” section below).

We do not rent or sell your Personal Information to anyone. We may share and disclose information (including Personal Information) about our customers in the following limited circumstances:

Vendors, consultants and other service providers:  We may share your information with third party vendors, consultants and other service providers who we employ to perform tasks on our behalf.

If The Morphine Loft / Inveniem has received your Personal Information in the United States and subsequently transfers that information to a third party agent or service provider for processing, The Morphine Loft / Inveniem shall remain responsible for ensuring that such third party agent or service provider processes your Personal Information to the standard required by our Privacy Shield commitments (see the section below headed “International Data Transfers”). Unless we tell you otherwise and you consent, our vendors do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.

Business Transfers: We may choose to buy or sell assets, and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party.

Protection of The Morphine Loft / Inveniem and Others: We reserve the right to access, read, preserve, and disclose any information as necessary to comply with law or court order; enforce or apply our agreements with you and other agreements; or protect the rights, property, or safety of The Morphine Loft / Inveniem, our employees, our users, or others.

Disclosures for National Security or Law Enforcement: Under certain circumstances, we may be required to disclose your Personal Information in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

We use technical, organizational and administrative security measures to protect all information we hold in our records from loss, misuse, and unauthorized access, disclosure, alteration and destruction.  Unfortunately, no company or service can guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information. Among other practices, your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first party cookies. We also use third party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

More specifically, we use cookies and other tracking technologies for the following purposes:

  • Assisting you in navigation;
  • Assisting in login and your ability to provide feedback;
  • Analyzing your use of our products, services or applications;
  • Assisting with our promotional and marketing efforts. 

Below is a detailed list of the cookies we use on our Website. Our Website is scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:

  • Strictly Necessary Cookies
  • Statistics Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. They may be set by us or by third party providers whose services we have added to our pages. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store personal information directly, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

You can always choose not to disclose information to us, but keep in mind some information may be needed to register with us or to take advantage of some of our features.

You can accept or reject cookies through our Privacy Preference Centre, accessible by clicking the “cookie settings” button in our cookie policy. You can also do so by adjusting your web browser controls. Please consult our Cookie Policy for more information about our use of cookies and how to accept and reject them.

You can opt-out of receiving certain promotional or marketing communications from us at any time by using the unsubscribe link in the emails communications we send.

If you have any account for our Services, we will still send you non-promotional communications, like service related emails.

If you would like to access, review, update, rectify, and delete any Personal Information we hold about you, or exercise any other data subject right available to you under the EU General Data Protection Regulation (GDPR), please submit a written request to Our Privacy team will examine your request and respond to you as quickly as possible!

Please note that we may still use any aggregated and de-identified Personal Information that does not identify any individual and may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

California residents are entitled to ask us for a notice identifying the categories of Personal Information that we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to 

Personal Information you submit on the Websites or through the Services is sent to the United States and will be primarily processed by us in the United States and potentially in other countries, on our servers or on our hosted service providers cloud servers on our behalf. These countries may not have similar data protection laws to those in your country of residence. However, we will always protect your information in accordance with this Privacy Policy wherever it is processed. To request this capability, contact

For your convenience, hyperlinks may be posted on the Websites that link to other websites (the “Linked Sites”). We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of any Linked Sites or of any companies that we do not own or control. Linked Sites may collect information in addition to that which we collect on the Websites. We do not endorse any of these Linked Sites, the services or products described or offered on such Linked Sites, or any of the content contained on the Linked Sites. We encourage you to seek out and read the privacy policy of each Linked Site that you visit to understand how the information that is collected about you is used and protected.

We do not knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, please do not attempt to register for the Services or send any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Information, please submit a written request to 

This Privacy Policy covers our treatment of information that we gather when you are accessing or using our Websites or Services or when you contact us in any manner. We gather various types of information, including information that identifies you as an individual (“Personal Information”) from our users, as explained in more detail below.

We’re constantly improving our Websites and Services, so we may need to change this Privacy Policy from time to time as well. We will alert you to material changes by, for example, placing a notice on our Websites and/or by sending you an email (if you have registered your e-mail details with us) when we are required to do so by applicable law. You can see when this Privacy Policy was last updated by checking the date at the top of this page. You are responsible for periodically reviewing this Privacy Policy.

Additional Privacy Policy information:

The Morphine Loft collects certain information from a User during different stages of use of the Platform or Service(s), as follows: (a) During Registration: The Morphine Loft collects: desired User name, e-mail address, certain information from Facebook® (if signing-in through Facebook®); User name and real name. (b) During Purchase: The Morphine Loft collects: billing information, first name, last name, address, credit card cumber (provided that such number is transmitted securely to Shopify Pay and the full credit card number is not stored on the Platform). (c) Shipping information: first and last name, address, city, state and zip code (d) During Sharing: Information from Facebook®, User name, real name, avatar (i.e., User picture), comments and/or link to share, photos (if attached to share) (e) Anonymous user data and information is collected Google Analytics from all Users without respect to whether they have a registered account or not via.

How information is used: (a) Information collected during registration is used internally within the Platform by us to: (i) identify a user to those applicable website administrators and moderators; (ii) facilitate a User being able to log-in; and (iii) notify a User via the provided e-mail of any changes which affect that User’s account. (b) Information collected during a purchase is used internally within the Platform and shared with The Morphine Loft’s fulfillment providers (e.g., Artist Endeavor, Shopify, etc.) to: (i) calculate sales tax; (ii) charge the User for the applicable purchase; and (iii) send the User the purchased items. (c) Information collected during sharing is used internally within the Platform, displayed to other users, and displayed on Facebook®, to: identify the User to other Platform users; enable the viewing of official pages on Facebook®, display to other Platform users official pages on Facebook® which the User has opted to publicly share.

How information is shared: We share your information with third parties as listed below and as otherwise described elsewhere in this Privacy Policy: (a) Service Providers: We may employ third parties to perform tasks on our behalf, such as payment processing, data management and analytics, marketing, communication and IT services. We may need to share your Information with them in order for them to provide such products and services to you. These third parties do not have any right to use any of your information aside from what is necessary to assist us in providing such products and services (unless you have consented to such use). Use of your information by any of the aforementioned third parties shall remain subject to agreements that are consistent with this Privacy Policy as well as applicable law. (b) Affiliates: We may share your information with companies with whom we are affiliated or related to (e.g., parent company or subsidiaries). We shall require such affiliated or related companies to use the your information solely in accordance with this Privacy Policy. We may choose to enter into types of transactions where our assets are sold or transferred. For the purpose of clarity and avoidance of doubt, User information is typically one of the business assets that would be sold or transferred. If Inveniem is acquired or merges with another entity then such User information will be one of the assets transferred. (c) With User’s Consent. Subject to your consent, we may share your Information with third-party businesses or sites that are not in our control. In those instances, your Information will be subject to their separate privacy policies and it is your obligation to review those policies in advance before providing any consent to use your information.

Social Media and Weblogs:You can log in to the Platform using sign-in services such as Facebook® LogIn or an Open ID provider. Such services will authenticate your identity and provide you with the option to share certain personal information with us (such as name and email address) to pre-populate our sign up form. When you sign in with Facebook®, we will receive only information in your public profile, your “friends” list and your email address. Services like Facebook® LogIn give you the option to post information about your activities on the Platform to your profile page to share with others within your network. The Platform also offers publicly accessible blogs or community forums. You should be aware that any information provided in these areas may be read, collected, and used by other users who access them. To request removal of any user personal information from any blog or community forum, please contact The Morphine Loft at In some cases, we may not be able to remove your personal information, in which case we will let you know if The Morphine Loft is unable to do so and why. Finally, the Platform includes “Social Media Features” (i.e., Facebook® and Twitter® buttons) and “Widgets” (i.e., the “ShareThis” button or interactive mini-programs). These Social Media Features and Widgets may collect your internet protocol address, which page you are visiting on the Platform, and may set a cookie to enable the Social Media Features to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on the Platform. Your interactions with these Social Media Features and Widgets are governed by the privacy policy of the company providing them.

Security: You must prevent unauthorized access to your account by protecting your password. You should never share your password or use a password that has been used on other sites. Notwithstanding the foregoing, we reserve the right to access, preserve, and disclose any information that is reasonably believed to be necessary to comply with law or court order; enforce or apply our conditions of use and other agreements; or protect the rights, property, interests, or safety of The Morphine Loft and Inveniem (including employees, users, or other entities).

Opt Out: Users always have the right to opt out of disclosing personal or other information and Users can disable certain tools on your browser or device prior to access the Platform and/or Service(s); provided, however; any opt out of any kind may affect a User’s ability to fully access the Platform or use the Services. Users may also be able to add, update, or delete any information; provided, however: that Inveniem may retain a copy of the original information for our own business purposes such as analysis of aggregated anonymous data regarding past use of the Platform.

Changes, Amendments and Updates to the Privacy Policy: We reserve the right to update, change or amend this Privacy Policy at any time, in our sole discretion. The collection of any information is subject to then current version of the Privacy Policy in effect at the time such information is collected. In the event that we make any material change to the Privacy Policy Users will be notified by way of an announcement posted on the Platform or by notification via that contact information that you included in his or her account prior to the updates or amendments becoming effective. We will also use a “last modified” date at the end of this Privacy Policy. You are required to continually check this page for any changes, updates or amendments to this Privacy Policy. Notwithstanding the foregoing, you shall be bound to any changes, updates or amendments to this Privacy Policy whenever you access the Platform or use any of the Service(s) following the posting of the respective change, update or amendment. Users who are residents of California have further rights under this Privacy policy pursuant to California’s Civil Code Sections 1798.83-1798.84 (“Shine the Light Law”). If you are a California resident then you have the right to request a statement from us which identifies all types of personal Information that is shared with affiliates or third-parties for the purposes of marketing (“Information-Sharing Disclosure”). If you desire a copy of the Information-Sharing Disclosure, you must submit a written request to Information-Sharing Disclosures may be requested no more than once per each year.

Disclaimer:User information is kept secure to current industry standards, but security can be breached, especially if Users are not diligent in the protection of accounting log-in information (e.g., username and password). While Users can modify their information via the applicable account settings, The Morphine Loft may retain User information in the aggregate and on a non personally-identifiable basis for bona fide business purposes even if you are no longer a registered user. While Inveniem works extremely hard to protect the privacy of our Users and all other information we retain, no one can guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of User information at any time.

Contact: Any questions, comments or concerns regarding this Privacy Policy should be sent to The Morphine Loft with a detailed message to